San Jose’s first Entertainment Zone opening for Super Bowl weekend – The Mercury News Today Us News


For the multitudes who dreamed of sipping their beer in the open air beneath the sunny skies on San Pedro Street in downtown San Jose, your day has arrived.

OK, there actually have been lots of special events over the years when you could enjoy an alcoholic beverage in San Pedro Square, but Super Bowl weekend will usher in the first official use of the Entertainment Zone ordinance San Jose approved last year.

San Pedro SuperFest kicks off Friday at 4 p.m. and runs through Sunday, including a watch party for Super Bowl LX between the Patriots and Seahawks. It’s shaping up to have a lot of fan activities, with a 100-yard long strip of artificial turf, local bands and DJs on two stages, a culture night market and selfie spots in front of official Super Bowl LX and NBC Sports backdrops. You also can stop by the pop-up NFL shop in the former Olla Cocina space to pick up official Super Bowl gear.

A pop-up NFL Shop selling Super Bowl LX merchandise, photographed Feb. 3, 2026, is open at San Pedro Square in downtown San Jose. (Sal Pizarro/Bay Area News Group)
A pop-up NFL Shop selling Super Bowl LX merchandise, photographed Feb. 3, 2026, is open at San Pedro Square in downtown San Jose. (Sal Pizarro/Bay Area News Group) 

I’ve also heard that Joby Aviation, the Santa Cruz-based electric air-taxi outfit, is going to have a fun display that may include a simulator, and Captain Morgan rum is docking its pirate ship outside San Pedro Square Market on St. John Street.

To encourage people to move around the area, people will get a Mardi Gras-style, football-themed bead necklace when they visit a bar or restaurant. They can trade that in outside for a scratcher card that could win them a $25 gift card plus a fancy miniature trophy. You also can enter into a contest for bigger prizes including tickets and gear from the San Jose Giants, Earthquakes and Sharks, Southwest Airlines tickets and an 88-inch big screen TV.


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