By DANIELLA MATAR, AP Sports Writer
MILAN (AP) — When Lucas Pinheiro Braathen tells people in Brazil that he represents the country in Alpine skiing, he says they don’t believe him.
They just might if he wins Brazil’s first Winter Olympics medal next month.
“When I meet someone new (in Brazil) … it’s always this mindblowing moment and it always sparks a very interesting conversation,” Pinheiro Braathen said with a smile in a recent interview with The Associated Press in Milan. “And funny enough, I actually think it’s those interactions that maybe prove the most how fulfilling it is for me to represent Brazil in something like skiing because it just shows me how foreign it is. So that’s really fun.”
If Pinheiro Braathen does finish on the podium, it would also be a first Winter Olympics medal for any South American country, something he wasn’t aware of.
“I mean thanks you just added a whole other layer of pressure so I’ll happily bring that along,” he laughed. “The greater the challenge, the greater the difference that I can bring and I believe it is the more pressure you feel, the bigger the difference that you can create.”
Pinheiro Braathen’s mother is Brazilian and his father is Norwegian. He had raced for Norway until abruptly retiring on the eve of the new season in 2023, only to come back a year later representing Brazil.
The 2023 World Cup slalom champion has already racked up a series of firsts under his new flag, becoming the first Brazilian skier to finish on a World Cup podium last year before claiming the country’s first victory this season to add to his five for Norway.
“I simply try to capitalize off of that pressure and channel it into my performance because, yes, it makes the days leading into the competition extremely challenging because you know you have something greater to live up to rather than just the possibility of a great result,” Pinheiro Braathen said.
“But it is exactly that that enables you to become the version of yourself where you can beat every single other athlete at that start gate and so, as I said, pressure is privilege. It is my most important currency.”
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Brazil’s Lucas Pinheiro Braathen feeds a deer on the podium after winning an alpine ski, men’s World Cup slalom, in Levi, Finland, Sunday, Nov. 16, 2025. (AP Photo/Marco Trovati)
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Brazil’s Lucas Pinheiro Braathen feeds a deer on the podium after winning an alpine ski, men’s World Cup slalom, in Levi, Finland, Sunday, Nov. 16, 2025. (AP Photo/Marco Trovati)
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Snow samba
Pinheiro Braathen likes to entertain. When he got his first podium result for Brazil, he celebrated with a samba dance. His reaction after claiming his first win was more visceral, as he fell to his knees and screamed “yeah!” with both arms in the air.
The 25-year-old admits he has no clue what he would do if he was to succeed in Bormio, where the men’s Alpine ski racing will take place at the Olympics.
“If you achieve immense success in something that you’ve dedicated your life to, at least for me, it is impossible to curate what those moments look like,” Pinheiro Braathen said. “It is truly whatever you feel that sees the light of day and that’s what I think is so beautiful about those moments and it is simply what I chase every single day waking up. Yet another day getting to experience that feeling.”
Pinheiro Braathen is one of skiing’s most vibrant personalities, known for painting his fingernails and having a taste for fashion. He brings to the slopes the energy of Brazil and the discipline of Norway, having spent much of his childhood in both countries.
“I’m a person of cultural duality,” he said. “Two perspectives always presented from birth and so for me I always find that I’ve never been living a life where I’m only presented to one reality, one culture or one way of living. It’s always been these polar opposites and so I think that has shaped me to become who I am today and how I want to live my life.
A father’s love
Pinheiro Braathen has a close relationship with his father, Björn Braathen. So much so that he named the reindeer he won as part of the traditional winner’s prize at the World Cup in Levi after him.
It was his father who introduced him to skiing, when he was 4 or 5, though Pinheiro Braathen didn’t take to it initially.
“I bought everything for him, like shoes, like boots and skis and everything, and we went out and he would complain the whole time,” Braathen said. “Like “I’m cold, I’m not cut out for this, I’m freezing,” and, “I’m Brazilian and this is not for me.”
A love for the sport eventually arrived. Braathen, who also serves as his son’s team manager, doesn’t mind that his son switched allegiances.
“As a Norwegian, people expect me to feel very bad about that, but I don’t,” he said. “It’s my son and I just want him to be happy.”
AP Olympics: https://apnews.com/hub/milan-cortina-2026-winter-olympics
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