Curry protege Azzi Fudd leaves Under Armour, joins Nike’s Jordan Brand Today Us News


One of the biggest stars in women’s college basketball has left the Steph Curry brand for the biggest name in the shoe game.

UConn senior and presumed WNBA lottery pick Azzi Fudd announced on Friday morning that she was signing a Name, Image and Likeness deal with Nike and joining Nike.

Fudd was previously a part of Steph Curry’s SC30 brand, having long had a connection with the Warriors icon. She attended his annual skills camp for elite high schoolers as a prep superstar, and returned to Menlo Park last summer to take on the role of coach.

“It’s incredible to see just how much it’s grown, and how much is really put into this,” Fudd told the Bay Area News Group during the event. “And you know, his inviting an equal amount of girls, I think, is incredible and just shows the kind of person he is, and how he really means what he talks about.”

UConn Huskies' Azzi Fudd, center, watches Curry Camp at Arrillaga Family Gym in Menlo Park, Calif., on Thursday, Aug. 14, 2025. (Shae Hammond/Bay Area News Group)
Azzi Fudd, middle, was a member of the coaching staff at Steph Curry’s yearly camp this summer. She now joins Nike and the Jordan Brand 

But with her SC30 deal having expired amid Curry’s own shoe free agency following his own split with Under Armour, Fudd decided to join fellow UConn teammate Sarah Strong along with several other elite prospects as Jordan Brand ambassadors.




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