Mr. Clean appears to be calling it quits.
The retirement of the bald, animated mascot used in Mr. Clean ads and on products since 1958 was announced in a social media ad posted Thursday.
That ad features Mr. Clean standing behind a podium with a “breaking news” chyron flashing across the screen.
“After a career with zero stains on the record, he’s ready for new adventures,” the narrator says.
That voice assures consumers the company bearing his name will continue to operate, then asks “What’s next for Mr. Clean?”
Among those wishing the smiling character well on Instagram were the social media teams behind Old Spice grooming products and Brawny paper towels.
“We’ll miss you, legend!” wrote the team at Old Spice.
Mr. Clean’s people responded by saying they too will miss their mascot.
“While our products will continue to battle your dirt and grime, Mr. Clean, well, first name Veritably, (yes, really), is off to new adventures. We know his journey will be fulfilling, and we support his decision,” the company wrote.
This may not be the end of Mr. Clean altogether.
USA Today reported that word of his departure is tied to another announcement coming March 4. The Procter & Gamble-owned brand reportedly has no plans to change Mr. Clean’s packaging or branding.
A separate social media post from Mr. Clean the character seemed to reinforce the notion fans could see him again down the road.
“If you’re reading this, the rumors are true,” that announcement said. “I’m saying goodbye to the world of cleaning in pursuit of new hobbies.”
The Pillsbury company also bid adieu to Mr. Clean from an Instagram account using its Poppin Fresh mascot as an avatar.
“Excited to see what’s next for you, friend!” that post reads.
“Thanks Poppin Fresh,” Mr. Clean responded with a tearful emoji. “On to the next chapter.”
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