NFL fans flock to the Super Bowl LX fan experience in San Francisco Today Us News

The Super Bowl Experience opened its doors to thousands of fans at San Francisco’s Moscone Center yesterday.

For those who can’t shell out thousands of dollars for a ticket to see the action in person, the fan-accessible event is the way for them to “get in the game,” according to Nicki Ewell, the league’s vice president of events.

Often referred to as the NFL’s “theme park,” the sprawling exhibition offers interactive games, memorabilia and a chance for fans to get player autographs. It travels from host city to host city each year, but Ewell said this year fans can expect a “much sleeker, much more innovative (and) immersive” experience.

NFL fans view all 59 past Super Bowl rings during the first day of the Super Bowl LX Fan Experience at the Moscone Center in San Francisco, Calif., on Tuesday, Feb. 3, 2026. (Jane Tyska/Bay Area News Group)

“We always continue to ramp up all of the scenic elements, all of the beautiful graphics, that’s what we change every year,” she told the Bay Area News Group. “People just really want to get in the game, they want to celebrate their team, they want to see players with their helmets off.”

One of the exhibition’s staples gives fans the chance to see if they have what it takes to be a professional football player.

Can they run a 40-yard dash faster than the 4.21-second record set by Kansas City Chiefs wide receiver Xavier Worthy at the 2024 combine? Or can they jump higher than the 45 inches Chris Conley, a wide receiver who finished his career with the San Francisco 49ers, reached in 2015?

The seven-pound sterling silver Vince Lombardi Trophy on display during the first day of the Super Bowl LX Fan Experience at the Moscone Center in San Francisco, Calif., on Tuesday, Feb. 3, 2026. (Jane Tyska/Bay Area News Group)

The Super Bowl Experience also acts as a museum for the NFL’s crown jewels. Fans can view all 59 Super Bowl rings made from the champion teams ranging from the Green Bay Packers to the Philadelphia Eagles. The seven-pound sterling silver Vince Lombardi Trophy will also be on display.

“This is a huge opportunity to put San Francisco and the Bay Area on a global stage, and it’s just about coming together,” Ewell said. “Even if you’re not a fan, I think we can convert you by the time you get done here.”

The Super Bowl Experience will be open from 3 p.m. to 10 p.m. Tuesday, Feb. 3 through Friday, Feb. 6 and 10 a.m. to 10 p.m. on Saturday, Feb. 7, at the Moscone Center in San Francisco. Tickets start at $40; kids 12 and younger get in free. For more information visit nfl.com/super-bowl/event-info/super-bowl-experience.

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Fans Steve Parpan, Carlos Lucente and his sister Evelyn Lucente, from right, of Vallejo, pose for a photo next to a San Francisco 49ers helmet during first day of the Super Bowl LX Fan Experience at the Moscone Center in San Francisco, Calif., on Tuesday, Feb. 3, 2026. (Jane Tyska/Bay Area News Group)

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