Silicon Valley’s first Toastique, a gourmet toast and juice bar, will open this weekend at downtown San Jose’s San Pedro Square with an all-day menu and several grand-opening specials.
Toastique was founded in 2018 by Brianna Keefe, who had fine-tuned her own avocado toast while at James Madison University. When her flagship location in Washington, D.C., generated more than $1 million in sales during its first year in business, Keefe launched a franchising model.
Toastique now boasts dozens of franchise locations — and counting — in 18 states and D.C.
The Avocado Smash remains the bestseller at the Bay Area’s first Toastique location, in Danville, which opened in 2024. That signature creation tops rustic bread (gluten-free is available) with avocado, marinated tomatoes, watermelon radish slices and microgreens. Rounding out the options are the Smoked Salmon, PB Crunch, Tomato Burrata, Spicy Crab, Tuscan Tuna, Greek and 3-Cheese Italian toasts.
“We make everything in-house — from the hummus and guacamole to our aiolis, pesto and marinated tomatoes,” entrepreneur and franchise owner Rafi Ibrahimi said.
Toastique also does a big business in smoothies, superfruit bowls, fresh-pressed juices and wellness shots, and offers a children’s menu. The chain brews Lineage Coffee’s tri-blend of beans sourced from Guatemala, Brazil and Ethiopia.
For the grand opening, the first 100 guests in line at 8 a.m. Saturday, Jan. 31, who spend a minimum of $10 will receive $50 in Toastique rewards dollars to be used on future visits. There will also be a DJ and raffle prizes.
Following that will be four days of giveaways: On Sunday, Feb. 1, receive a free drip coffee with any $10 purchase. On Monday, Feb. 2, make any purchase and you can buy a 12-ounce juice on tap for $5. On Tuesday, Feb. 3, make any purchase and receive a free coffee or espresso drink. And on Wednesday, Feb. 4, all 16-ounce smoothies are priced will be priced at $6.
Details: After Saturday’s grand opening, the regular hours will kick in: 7 a.m. to 5 p.m. daily at 145 W. Santa Clara St., San Jose; toastique.com
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