After Sprinkles, a chain that’s become synonymous with the gourmet cupcake trend, shuttered Dec. 31, two locations — with a third on the way — are back serving Bay Area customers.
The reborn locations, in Palo Alto and San Ramon, were separate franchises from the others that were closed down, according to Shaylee Valladares, shift lead manager at the Palo Alto Sprinkles location.
The locations reopened on Feb. 12, just in time for Valentine’s Day.
“Valentine’s Day is like our Black Friday,” Valladares says.
General manager Andrea Shields says they’re working to rebuild operations at their two locations, but they also plan to open the Burlingame location that was in the works before the December closure sometime this year.
They’re also exploring adding new flavors and are accepting customer suggestions. You can reach them on Instagram at @sprinklesnorcal.
The Beverly Hills-based brand, started by founder Candace Nelson in 2005, was acquired by private equity firm KarpReilly in early 2013, and at the end of 2025, all 21 of its stores and 25 cupcake ATMs were shut down. These two locations appear to be the only ones coming back, at least as of now.
Details: Open 10 a.m.-6 p.m. daily at 393 Stanford Shopping Center, Palo Alto, and 6000 Bollinger Canyon Road, Suite 1612, San Ramon; order.sprinkles.com
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